Practitioners Academy started with the objective of providing topical contemporary and advanced training for corporate professionals. This journey started with the ‘Effective Consumer Communication‘ training in the meeting room of Prothom Alo office on 2nd September 2022.
The training covers brand equity, communication and advertising brief writing and brief evaluation for effective communication by understanding consumer behavior. An effective brief plays an important role in the success of communication. Writing this brief in a standard format is beneficial for both the brand and the agency involved. In many cases the brief is incomplete. Brand teams and ad agencies also struggle to evolve this incomplete brief. As a result, the brand promotion/advertisement does not yield the expected results. This training was organized keeping this issue in mind. Mr. Ghalib Bin Mohammad, Head of Marketing of Arla Foods Bangladesh, was the instructor. He conducts this session through interactive and case studies.
Speaking about the launch of Practitioners Academy, Trainer Ghalib Bin Mohammed said, “The launch of Practitioners Academy is a great thing for enhancing the skills of professionals. Today’s training will give professionals direct access to practical knowledge in creating consumer communications. By organizing effective training across the sector in this way, the skills of our indigenous professionals will be enhanced and the business will also improve through it.”
Practitioners Academy Managing Director Mirza Muhammad Ileushs said, “We have started organizing impactful sessions and necessary training from Practitioners Academy, we will work on focused training, workshops, case studies, and research in the future for our business professionals. In this era of globalization, we need to develop skilled professionals because Bangladesh will move forward with their hands.”
At the end of the program, Shorab Hossain Guddu, the Chief Operating Officer of the academy, spoke about the plan of the Practitioners Academy to overcome the crisis of skilled people in the country. Senior officers of Practitioners Academy were present. Prothomalo.com was the co-organizer of the training while Brand Practitioners Bangladesh was the strategic partner. 27 Brand, Marketing and advertising professionals attended this training.